From the Desk of Tony Laidig...
re: The Gift Market!
When you think about creating and selling books, your thoughts likely go back to the places where you go to buy books...BOOKSTORES! Of course, there are also online options as well, like Amazon. But what if I told you that there was a type of book you could create and publish WITHOUT all the normal headaches associated with books...a type of book that actually sells BETTER in non-book environments!
I am talking about books that are low-content, easy to produce using Public Domain or “Fair Use” content and that appeal to nearly every market known to man (and even a few animals).
Intrigued? You should be because this type of book presents one of the coolest and fun publishing opportunities ever!
The AMAZING type of books I am hinting at here are Gift Books!
Gift Books take on a lot of different forms but are largely themed books giving as...you guessed it...gifts. Why is that a big deal? Simple! What makes gift books so unique is that you often find them more in locations where books are typically not sold. They're not limited to bookstores. Instead, Gift Books fit perfectly in the MUCH larger $132 Billion Dollar Gift Industry.
You see, the Gift Industry includes MANY additional sales channels that are PERFECT for Gift Books, like: